Samsung Electronics has introduced an ambitious “AI for All” vision during CES® 2025, emphasizing its goal to make artificial intelligence a seamless part of everyday life. Building on its legacy of innovation in connected home technology, Samsung aims to deliver intelligent solutions that empower users with personalized, impactful experiences across a wide range of devices and settings.
Pioneering Home AI Leadership
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, opened the CES 2025 press conference by outlining Samsung’s strategic roadmap for Home AI. This vision redefines the modern home through hyper-personalized services that integrate seamlessly across intelligent and connected devices. Highlighting Samsung’s enduring commitment to human-centric innovation, Han expressed confidence in AI’s potential to improve daily life for users worldwide.
“At CES 2025, we are doubling down on our commitment to delivering personalized AI-driven experiences. Our journey of AI leadership is just beginning, and we aim to carry it forward not just for the next decade but for the next century.”
Revolutionizing Home AI
Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s vision for Home AI during the press conference. He emphasized the company’s commitment to embedding AI across its connected ecosystem to meet the diverse needs of households, from single occupants to multi-generational families. Samsung’s Home AI adapts to individual habits and routines, delivering a truly customized smart home experience.
Security and Privacy: Core Pillars of Home AI
As the adoption of connected devices grows, Samsung recognizes the critical importance of safeguarding user privacy and security. The company’s Knox Matrix technology now extends its blockchain-based protection to home appliances, mobile devices, and TVs. With features like Credential Sync for secure data encryption and decryption and Knox Vault for isolating sensitive information, Samsung ensures robust digital security across the entire connected ecosystem. The Knox Matrix Dashboard further simplifies privacy management, offering users clear and intuitive control over their data.
Unified Software Experience
Samsung’s One UI software platform integrates AI-based features across all connected devices, providing a seamless user experience. This includes support for software updates for up to seven years, ensuring longevity and consistency in the connected home experience.
SmartThings: The Heart of Connectivity
At the core of Samsung’s Home AI is its SmartThings platform, which connects millions of users worldwide with intelligent home solutions. By incorporating advanced AI capabilities, SmartThings enhances the smart home experience with features like:
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Ambient Sensing: Analyzing human movements and ambient sounds to intuitively adapt connected devices to daily routines.
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Bixby Voice Integration: Offering enhanced voice recognition for personalized interactions tailored to individual users.
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Flex Connect: Encouraging energy efficiency through programs like SmartThings Energy, which incentivizes users to reduce strain on electricity grids while earning rewards.
Advancing Productivity and Health with AI PCs and Wearables
Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 exemplify how AI can enhance productivity and creativity. Equipped with Intel® Core™ Ultra Processors (Series 2), these AI PCs include features like:
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AI Select: Simplifying browsing.
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Samsung Studio: Enabling seamless editing across Galaxy devices.
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Photo Remaster: Upscaling low-resolution photos with AI-driven enhancements.
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Storage Share: Allowing direct access to smartphone files from a PC.
Additionally, Samsung Health integrates AI to empower users in managing their wellness.
Enriching Entertainment in the AI Era
Samsung is transforming entertainment with AI-powered screen experiences. Highlights include:
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Neo QLED 8K TVs: Featuring 8K AI Upscaling Pro, Auto HDR Remastering Pro, and Color Booster Pro for superior picture quality.
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Generative Wallpaper and Live Translate: Adding unique personalization features to Samsung TVs.
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Expanded Art Collections: Enabling QLED TVs to double as digital art galleries with access to over 3,000 art pieces.
Samsung’s “Screens Everywhere” strategy extends AI functionality to appliances, such as refrigerators with 9-inch AI Home displays and devices with 7-inch screens, offering enhanced entertainment and utility options.
Extending AI Beyond the Home
Samsung’s innovations extend AI applications to diverse industries and settings through SmartThings Pro, a B2B solution designed for businesses such as hotels, schools, and retail spaces. SmartThings Pro provides advanced tools for energy management, device maintenance, and automation. Collaborations include:
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SmartThings for Ships: Developed with Samsung Heavy Industries, this platform enables ship captains to automate pre-sailing operations, optimize energy use, and monitor critical systems.
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Automotive Partnerships: Samsung’s collaboration with Hyundai Motor Group integrates SmartThings into EVs, providing features like SmartThings Find for locating parked cars and Battery Backup Mode for managing power outages.
Samsung and its subsidiary Harman are also redefining the in-car experience with AI-driven solutions. HARMAN’s new in-vehicle avatar acts as a digital copilot, enhancing safety and convenience through contextual awareness.
Commitment to Sustainability and Accessibility
Inhee Chung, Vice President of the Corporate Sustainability Center, highlighted Samsung’s dedication to using AI for a more inclusive and sustainable future. Samsung’s accessibility features now allow connected devices to automatically adapt settings for users with low vision or other needs. For instance, Bixby can recognize individual voices and adjust device settings accordingly.
Samsung’s initiatives, such as Solve for Tomorrow and Samsung Innovation Campus, continue to inspire the next generation of innovators. Through partnerships with organizations like the United Nations Development Programme (UNDP), Samsung leverages technology to drive positive change. The Samsung Global Goals app has raised over $20 million, empowering users to contribute to global sustainability efforts.
Conclusion
Samsung’s expanded “AI for All” vision unveiled at CES 2025 underscores its commitment to making artificial intelligence a ubiquitous and transformative force. From redefining the connected home to advancing health, productivity, entertainment, and sustainability, Samsung is paving the way for a future where AI enriches everyday life for everyone. By prioritizing innovation, security, and inclusivity, Samsung is not just shaping the present but also setting the stage for a smarter, more connected world in the years to come.