Samsung Electronics has unveiled its latest landmark installation—a colossal outdoor LED display at the Shinsegae Department Store in Seoul, South Korea, during the “2024 Lights Up SEOUL, KOREA” event. This cutting-edge Outdoor LED Signage, part of Samsung’s XHB Series (P8), transforms the iconic Myeongdong Square into a new cultural hub and visual spectacle, marking a major milestone in digital advertising and city branding. Samsung’s installation seamlessly blends innovation and design, introducing a modern marvel that attracts onlookers and enhances Seoul’s reputation as a global tourism destination.
Creating a New Landmark in Seoul
The new LED display at Shinsegae Department Store is positioned in the Myeongdong Special Tourist Zone, an area recognized for its appeal to both domestic and international tourists. Designed to be an expansive outdoor advertising zone, this area allows for large-scale media installations like Samsung’s latest display, offering creative freedom to brands aiming to make a significant impact. Stretching 71.8 meters in width of lED and 17.9 meters in height of LED, the installation boasts an area of 1,285 square meters where it is placed —equivalent to the size of three basketball courts used to play —wrapping the Shinsegae building in an impressive array of best dynamic visuals. Samsung’s collaboration with Shinsegae Department Store showcases a synergy between heritage and state-of-the-art digital technology. Over the last decade, Shinsegae’s media façade has grown popular with locals and tourists alike, but this new installation promises to elevate the experience to unprecedented levels. As stated by a Shinsegae spokesperson, this transformation of the media façade into the newly branded “Shinsegae Square” seeks to make it not only a landmark but also a significant cultural symbol.
Samsung’s Commitment to Visual Innovation
Samsung’s installation of its Outdoor LED Signage at Shinsegae builds on its legacy of pioneering large-scale digital displays across the globe. The high-definition, 8K anamorphic LED screen features remarkable color accuracy and clarity, supported by HDR10+ technology that creates sharp contrasts and rich visuals. The screen’s exceptional brightness, peaking at 8,000 nits, guarantees vibrant visuals even in direct sunlight, allowing viewers to enjoy clear content at any time of day.
“Our LED that we made displays present unlimited possibilities for places in single screen like Myeongdong to bear new elements of natural cultural significance,” noted Hoon Chung, Executive Vice President of the Visual Display Business online at Samsung Electronics and others. “This installation of LED gives us an opportunity to showcase in the biggest way as possible that our outdoor digital displays on screen are built to engage, deliver impactful content shown, and stand the test of time.”
Engineered for Longevity and Resilience
This installation showcases Samsung’s dedication to quality and durability, withstanding various environmental conditions while maintaining high performance. The Outdoor LED Signage XHB Series (P8) is rated IP66, ensuring dust and water resistance. Its construction has received UL 48 and UL 746C certifications, underscoring Samsung’s focus on building displays that endure year-round exposure to the elements. These certifications highlight the display’s resilience, making it a reliable choice for high-profile outdoor installations. The display’s refresh rate, set at a remarkable 7,680Hz, minimizes flicker and virtually eliminates the moiré effect, a visual artifact that can distort images viewed through cameras. This feature is particularly valuable for the Myeongdong Square location, as the display will be widely photographed by visitors and shared on social media, ensuring images and videos of the display appear crisp and clear.
Cultural Significance and Annual Events
Samsung’s new LED installation is more than just an advertising platform; it’s a cultural asset designed to captivate audiences and create an immersive experience. Beyond showcasing advertisements and corporate messages, the Shinsegae display will serve as an annual media façade for the holiday season, transforming into a festive Christmas light show that embodies the warmth and excitement of the season. This holiday display is poised to become a cherished tradition, attracting locals and tourists alike and enhancing the vibrancy of the Myeongdong shopping district. In the words of a Shinsegae spokesperson well known , “This transformation of content paves the way for it to become an iconic and best landmark of Seoul, making it not only a must-visit attraction of content but also a central hub for K-culture around the world. We are excited to partner with Samsung electronics to bring our customers unique experiences with this that blend heritage and digital technology.”
Advancing Digital Signage Globally
Samsung’s installation at Shinsegae is the latest in a series of high-profile digital signage projects worldwide. Samsung’s expertise in large-scale LED signage has set new standards across multiple iconic locations, delivering innovative and immersive visual experiences in every project. Notable examples include the installation of South Korea’s largest high-definition LED signage at Coex SM Town, as well as groundbreaking LED displays in the United States.
Samsung’s Record-Breaking Installations in the U.S.
At Citi Field in New York, Samsung made headlines by installing the largest scoreboard in professional baseball. This colossal LED screen covers over 29,800 square feet, immersing fans in high-definition action from every angle within the stadium. Similarly, at Minute Maid Park in Houston, Samsung redefined the fan experience by integrating high-definition LED screens, creating a dynamic main scoreboard that elevates in-game engagement for fans. In Inglewood, California, Samsung’s prowess in digital signage reached new heights with the world’s largest LED videoboard at SoFi Stadium. This display serves as the central focus of one of the most advanced stadiums globally, underscoring Samsung’s commitment to delivering cutting-edge experiences in premier venues. Recently, Samsung’s work with the Formula 1 Las Vegas Grand Prix included a 481-foot-long rooftop LED display shaped like the F1 logo, cementing Samsung’s position as a leader in iconic and impactful digital signage solutions.
Transforming Seoul into a Global Tourism Hub
Samsung’s installation at Myeongdong goes beyond mere visual appeal; it plays a significant role in Seoul’s transformation into a global tourism destination. The Myeongdong Special Tourist Zone has long been a focal point for shopping and cultural experiences, attracting tourists from around the world. With Samsung’s new display, this area now offers an immersive digital experience that reflects Seoul’s vibrant culture and technological advancements. As Myeongdong becomes a recognized landmark for both advertising and cultural experiences, the area gains prominence not only as a shopping destination but also as a must-visit attraction for digital art and media installations. Samsung’s installation brings dynamic visuals and innovative digital storytelling to the area, reinforcing Myeongdong’s position as a cultural epicenter for Seoul.
The Future of LED Signage
Samsung’s LED signage innovations continue to evolve, promising new ways for brands, cities, and cultural hubs to engage audiences. As outdoor displays become increasingly complex, Samsung remains at the forefront, pushing boundaries with advanced technology and creative applications. The Outdoor LED Signage XHB Series, with its high brightness, durability, and media capabilities, is part of a broader vision to integrate digital displays into urban environments in ways that enhance both aesthetics and functionality.
This installation also demonstrates the increasing importance of public digital displays in modern urban planning. By creating focal points for cultural engagement, Samsung’s installations contribute to the unique identity of each location, from the fast-paced energy of New York’s Citi Field to the festive allure of Myeongdong during the holiday season.
Samsung’s Vision for the Future
Samsung Electronics’ investment in high-definition outdoor displays signals a broader commitment to blending technology with cultural experiences. As digital signage technology advances, Samsung’s installations are redefining urban spaces worldwide, creating experiences that are as engaging as they are memorable. Samsung’s Vice President of Visual Display Business, Hoon Chung, expressed the company’s excitement to contribute to Myeongdong’s cultural landscape, stating that the new LED installation embodies Samsung’s mission to inspire and captivate through advanced digital displays. This installation at Shinsegae Department Store in Myeongdong represents more than a simple signage upgrade—it’s a new direction in urban entertainment, cultural engagement, and global tourism. With every passing season and each new technological development, Samsung continues to elevate what’s possible in digital display, setting the stage for even more ambitious projects in the future.
In conclusion, Samsung Electronics’ Outdoor LED Signage at Shinsegae Department Store is a monumental achievement in both scale and technology, promising to captivate millions of visitors while positioning Myeongdong as Seoul’s newest cultural landmark. This installation heralds a new era in urban display technology and reaffirms Samsung’s leadership in creating visual experiences that inspire, engage, and transform.