Imagine a world where you can step into any environment you wish — from the energetic hustle of New York City’s streets to the serene quietude of the snowy Alps. These aren’t distant, unreachable places anymore. Now, they are immersive experiences, waiting to be explored, with just a gesture, a look, or a simple voice command.
What once seemed like the realm of science fiction has now become a tangible reality. Extended Reality (XR) technologies are revolutionizing the way we interact with the world around us. With XR, we’re no longer passive observers of the world; we can actively engage, explore, and even shape our surroundings.
What and Why XR?
At its core, XR is an umbrella term that covers a variety of immersive technologies aimed at extending or altering our perception of reality. This includes Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and other emerging technologies that are poised to revolutionize the way we interact with both the digital and physical worlds. XR is more than just a technological innovation; it’s an entirely new way of experiencing the world.
Unlike traditional interfaces, XR brings digital content into our real world or creates entirely new realities. Through a combination of sight, sound, and motion, XR lets us engage with and interact with our environment in ways that were previously unimaginable. With this breakthrough technology, the physical and digital worlds converge, creating new opportunities for everything from entertainment and gaming to education, healthcare, and even social interactions.
Samsung has always been at the forefront of technological innovation, and its efforts in XR are no different. As part of its broader vision, the company has developed the Galaxy AI ecosystem, which aims to make these XR experiences more intuitive, accessible, and immersive than ever before.
Role of Galaxy AI
Samsung’s Galaxy AI plays a pivotal role in realizing the full potential of XR. As the backbone of Samsung’s ecosystem, Galaxy AI powers the interaction between the user and XR environments, making the experience seamless and natural. The focus on multimodal technology enables users to interact with XR worlds in intuitive ways — through voice, gestures, or even their gaze.
Samsung’s mobile AI leadership is key to making this next-generation technology accessible. Over the years, the company has refined its artificial intelligence capabilities, and with the introduction of Galaxy AI, these innovations are now embedded in XR experiences. By tapping into these capabilities, Galaxy AI is able to understand and respond to user commands in real-time, providing personalized and accurate interactions that make XR experiences more immersive and meaningful.
The vision for XR with Galaxy AI is simple: to empower users by creating a more natural, intuitive way to engage with the world. Imagine a future where your digital assistant doesn’t just respond to commands but can predict your needs, anticipate your actions, and adapt to your environment. With the power of Galaxy AI, Samsung is helping to make that vision a reality.
Open Collaboration Power
At Samsung, we believe that the future of XR lies in collaboration. The company has worked with industry leaders such as Google and Qualcomm to create an entirely new Android XR platform, which will serve as the foundation for the next generation of XR devices. This platform is designed to be both robust and scalable, ensuring that it can support a wide range of devices and content types.
Google’s expertise in Android and Qualcomm’s leadership in mobile processing power combine to create a seamless, high-performance experience for users. Samsung’s deep understanding of user needs and its history of hardware and software innovation ensures that these technologies will be optimized for the best possible experience.
By partnering with Google, Qualcomm, and other industry pioneers, Samsung is able to offer users access to a diverse ecosystem of content and services. Whether you’re using the Galaxy ecosystem or Google’s suite of apps, or engaging with third-party developers, XR interactions will be enriched by a wealth of available tools and experiences.
Gemini interface of Future
One of the most exciting aspects of Samsung’s XR vision is the integration of Gemini, an advanced conversational user interface (UI) that brings a new level of intelligence and context to the XR experience. Unlike traditional interfaces that rely solely on gestures or controllers, Gemini enables users to interact with their XR environments using natural, spoken language.
This conversational AI is designed to understand not only what you say but also the context in which you say it. It can respond to nuanced commands and questions, making interactions feel more fluid and intuitive. Whether you're asking for directions, getting information about the weather, or simply navigating through an immersive environment, Gemini allows for a more dynamic and interactive user experience.
Imagine asking your XR headset to show you the best spots in New York City, or to guide you through a cooking recipe in augmented reality. With Gemini, these interactions are more than just commands — they are part of a dialogue that adapts to your needs, offering suggestions, insights, and actions in real-time.
Future of XR Project Moohan
One of the most exciting developments in Samsung’s XR journey is Project Moohan, the company’s first headset designed specifically for Android XR. Named after the Korean word for "infinity," Project Moohan represents Samsung’s belief in unlocking limitless possibilities in XR. The headset is designed to provide users with an unparalleled immersive experience, powered by cutting-edge technologies like state-of-the-art displays, passthrough capabilities, and natural multimodal input methods.
The headset is optimized for both comfort and performance, with a lightweight, ergonomic design that ensures extended usage without discomfort. Equipped with advanced spatial awareness and the ability to deliver vivid, realistic visuals, Project Moohan will allow users to explore new environments, enjoy entertainment, and access information in entirely new ways.
With Project Moohan, Samsung is not just creating a device — it’s creating a platform for the future of XR. Whether you're exploring virtual maps with Google, watching a live sports match on YouTube, or planning your next trip with the help of Gemini, Project Moohan will be your gateway to new worlds.
The Impact of XR on Everyday Life
The true promise of XR lies not in the technology itself, but in its ability to break down physical and digital barriers, enabling new ways of living, learning, and working. XR has the potential to transform how we interact with information, people, and environments on a daily basis.
For example, in the workplace, XR could enable more immersive remote meetings, allowing colleagues from different parts of the world to feel like they are in the same room. In education, XR could offer interactive learning experiences that transport students to historical events, science labs, or far-off planets — all from the comfort of their classrooms.
In entertainment and gaming, XR will bring new levels of immersion, where players don’t just control a character on the screen but live the story, interacting with the world around them in real-time. And in healthcare, XR could be used for medical training, virtual consultations, or even therapeutic applications that help patients manage physical or mental health challenges.
Through its collaboration with industry leaders and its commitment to user-centric design, Samsung is positioning itself to be at the forefront of this XR revolution, ensuring that the technology.
Future of XR Shared Version
“We are on the cusp of something truly transformational,” said Won-Joon Choi, Executive Vice President and Head of R&D at Samsung’s Mobile eXperience Business. Our collaboration with Google is an important first step towards shaping the future of XR and delivering these innovations to users.”
Sameer Samat, President of Android Ecosystem at Google, echoed this sentiment: “The advancements in multimodal AI are enabling more natural and intuitive interactions with technology in everyday life. We are thrilled to partner with Samsung to build an ecosystem that will transform computing for everyone, not just on smartphones, but across next-generation devices like headsets, glasses, and beyond.”
A New Era of Interaction
With XR technologies gaining momentum, we stand on the precipice of a new era in computing. Samsung, through its Galaxy AI ecosystem and collaborations with industry giants like Google, is leading the way in making these immersive experiences accessible, intuitive, and meaningful. The possibilities are endless, from revolutionizing the way we work and learn to creating entirely new forms of entertainment and social connection.
As we look toward the future, Project Moohan and other XR innovations promise to unlock new worlds, both real and imagined, right at our fingertips. The combination of powerful AI, multimodal interaction, and the vast potential of XR technology means we’re only scratching the surface of what’s possible. Whether you’re an early adopter or someone just starting to explore these new frontiers, the opportunities to discover and experience the world in a whole new way are infinite. And with Samsung’s Galaxy AI, the journey has only just begun.